LG Arena

With its redevelopment completed in October 2009, the reinvigorated LG Arena is a must stop destination on the European Touring Circuit.

The former NEC Arena, which was renamed the LG Arena in 2008 after a sponsorship rights deal with LG Electronics, features brand new seating, hospitality, bars, restaurants and other essential customer facilities as well as improved backstage areas.

With a more intimate seating configuration the arena provides an outstanding audience experience and continues the legacy that The NEC Arena began when first opening its doors nearly 30 years ago.

Factsheets

> The LG Factsheet
> Arena Support Role Factsheet

The sponsorship deal with LG Electronics, a global leader in consumer electronics, has helped transform The NEC Arena into a stylish, engaging, must visit, world class venue.

Birmingham City Council has provided funding through a £25 million loan which will be serviced and repaid by improved financial performance from the LG Arena. Regional development agency Advantage West Midlands has also contributed a £3million grant towards the project.